This Privacy Policy explains how TruShield Health (“we,” “us,” “our”) collects, uses, stores, and protects the information you provide when you visit our website, request assistance, complete a form, or communicate with a licensed agent. By using this website, you consent to the terms described below.

Information We Collect

We collect only the information necessary to contact you, provide insurance guidance, or complete enrollment requests you initiate. This may include:

• Name
• Phone number
• Email address
• Address or ZIP code
• Basic details needed to run insurance quotes you request (such as age or preferred providers)
• Information you submit through our website forms or when you communicate with us directly

How Your Information Is Used

We use your information only for legitimate business purposes, including:

• Responding to inquiries you initiate
• Scheduling appointments at your request
• Providing Medicare, ACA Marketplace, dental/vision/hearing, supplemental, life, or annuity plan information
• Running insurance quotes that you ask us to prepare
• Sending confirmations, reminders, follow-up assistance, or required enrollment communications
• Maintaining A2P 10DLC-compliant text message records

How Consent Is Obtained

You provide consent to be contacted when you:

• Submit your information through our website’s contact form
• Request a phone call, quote, or appointment
• Text us first (inbound opt-in)
• Respond to carrier-generated leads (WellCare, Aetna, Humana, UHC, MercyOne, etc.) requesting an agent contact
• Provide consent verbally during a phone call
• Provide written consent (email, form, or application)

Text Messaging (A2P 10DLC Compliance)

By submitting your contact details and affirmatively opting in, you consent to receive one-to-one text messages from a licensed agent. These messages may include appointment confirmations, directions, reminders, enrollment updates, and follow-up information. We do not send mass marketing texts.

Message & data rates may apply. Message frequency may vary. Reply STOP to unsubscribe or HELP for assistance.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories of personal information exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

How Your Information Is Protected

We use standard security practices, secure connections, and industry-accepted methods to protect your information. Only authorized personnel may access your data for legitimate business reasons.

What We Do NOT Do

• We do not sell your information.
• We do not share your information with third parties except insurance carriers you choose to apply with.
• We do not use your information for unrelated marketing.
• We do not store full medical records or PHI (Protected Health Information).
• We do not sell, share, or transfer your mobile phone number to third parties for marketing or unrelated purposes.

Lead Sources

If you were connected to us through a licensed carrier (such as WellCare, Aetna, Humana, UHC, or MercyOne), those carriers may have shared your contact information because you requested assistance or indicated interest in speaking with an agent. We only use those details to provide the help you requested.

Cookies & Website Analytics

Our website may use cookies or basic analytics to improve site performance. We do not use cookies to collect personal health information.

Your Choices & Opt-Out Rights

You may request at any time to:

• Stop receiving text messages (“STOP”)
• Stop receiving emails (“unsubscribe”)
• Have your records deleted unless retention is required by law

Third-Party Links

Our website may contain links to Medicare.gov, HealthCare.gov, or carrier websites. These external sites have their own privacy policies, and we are not responsible for their content or practices.

Updates to This Policy

We may update this Privacy Policy from time to time to comply with changes in regulation or business practices. The “last updated” date will reflect any changes.

Contact Us

If you have questions about this Privacy Policy or wish to update your communication preferences, please contact us:

TruShield Health
Waukee, Iowa
Phone: (515) 987-5000
Email: tom@trushieldhealth.com